why trueHue

redefining the standard of color vision testing

Our Mission

• At trueHue, we recognize that the current standards for color vision testing are outdated and inadequate.

• Designed as a simple color matching game, with an easy-to-navigate interface, trueHue paves the way for a more accessible test, precise diagnosis, custom-tailored solutions and more.

• Supported by ophthalmologists and the medical community, trueHue's modern, data-driven test aims to redefine our understanding of a problem that is often misunderstood.

• With over 8 million people affected by color blindness worldwide, and even more suffering from color vision loss, a modern solution is needed now more than ever.

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Understanding

Color Vision Deficiency

Color vision deficiency is a condition where individuals have difficulty distinguishing certain colors. Most often, it is caused by genetic factors that lead to the impaired functioning of the cone cells responsible for color perception. This can significantly affect a person's quality of life, posing challenges in educational settings, restricting career opportunities, and other inconveniences.

350 million people are affected around the world.

Red-green color blindness is the most common type, affecting about 99% of colorblind individuals.

1 in 12 men and 1 in 200 women are affected by colorblindness