Perception to Precision.

Color vision has long been a perception-based. trueHue quantifies every hue you see.

understanding

color vision deficiency

Color vision deficiency affects how millions of people perceive colors, often making it difficult to distinguish shades like red-green or blue-yellow.

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Color blindness is often caused by genetic factors that impair the cone cells responsible for color perception. It impacts quality of life, leading to challenges in education, careers, and daily life.

300 million people are affected worldwide.

Red-green color blindness is the most common type, affecting about 99% of colorblind individuals.

1 in 12 men and 1 in 200 women are affected by colorblindness

a need for modernity

Color vision tests have existed for over a century — yet traditional methods remain limited in scope, accuracy, and accessibility.

Anomaloscope instrument
1907

Anomaloscope

Requires extensive training to administer. Takes over 20 minutes per session and is largely confined to clinical research settings.

20+ min  ·  Research only
Ishihara color plates
1917

Ishihara Test

Limited to red-green detection only. Administered via paper booklet — subjective, non-quantifiable, and easily influenced by lighting.

Red-green only  ·  Paper-based
Farnsworth color caps
1940s

Farnsworth Test

Takes 15+ minutes and relies on physical color block arrangement — cumbersome, inconsistent, and impractical for broad use.

15+ min  ·  Physical blocks